| Call number | Item |
| H | Social Sciences (Go to start of category) |
| HB-HJ | Economics and Business (Go to start of category) |
| HF | Commerce (Go to start of category) |
| HF5801 .P75 | ![[Info]](https://onlinebooks.library.upenn.edu/info.gif) Printers' Ink (partial serial archives) |
| HF5801 .P75 | Printers' Ink Monthly (partial serial archives) |
| HF5813 .U6 H36 | ABC Jingles (Syracuse, NY: G.C. Hanford Mfg. Co, 1920), by G.C. Hanford Mfg. Co (page images at Princeton) |
| HF5821 .A95 1912 | The Ayer Idea in Advertising (c1912), by N.W. Ayer & Son (multiple formats at archive.org) |
| HF5821 .H64 | Scientific Advertising (1923), by Claude C. Hopkins (PDF with commentary at scientificadvertising.com) |
| HF5822 .S3 1921 | The Psychology of Advertising in Theory and Practice: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising (Boston: Small, Maynard and Co., c1921), by Walter Dill Scott (multiple formats at archive.org) |
| HF5823 .S25 1946 | Advertising Theory and Practice (revised edition; Chicago: R. D. Irwin, 1946), by C. H. Sandage (page images at HathiTrust) |
| HF5823 .S656 2009 | Launch! Advertising and Promotion in Real Time (derived from Creative Commons licensed edition published by Flat World Knowledge, c2009), by Michael R. Solomon, Lisa Duke Cornell, and Amit Nizan (PDF at saylor.org) |
| HF5825 .L36 | Letter Design in the Graphic Arts (New York: Reinhold Pub. Corp., c1960), by Mortimer Leach (page images at HathiTrust) |
| HF5827 .G57 1976 | Gender Advertisements (as originally published in Studies in the Anthropology of Visual Communication, 1976), by Erving Goffman (PDF files here at Penn) |
| HF5845 .R6 | The Art of Decorating Show Windows and Displaying Merchandise (fifth edition; Chicago: Merchants Record Co., c1924), ed. by Lewis A. Rogers, contrib. by Charles A. Tracy (page images at HathiTrust) |
| HF5905 .M26 | Magazine Reader Count for County, State, and Nation (New York: The Bureau, 1949), by Magazine Advertising Bureau (page images at HathiTrust) |
| HF6105 .U58 A91 | The Audiences of 5 Magazines: Size, Characteristics, Possessions, Cost Analysis: Newsweek, Time, U. S. News and World Report, Life, The Saturday Evening Post (New York, Newsweek, c1962), by Audits & Surveys (page images at HathiTrust) |
| HF6111 .A74 | Magazine Rate and Circulation Study (c1948), by Association of National Advertisers (page images at HathiTrust) |
| HF6146 .R3 A6 | Broadcast Advertising: The Fourth Dimension (New York: J. Wiley and Sons; London: Chapman and Hall, 1931), by Frank A. Arnold (PDF at worldradiohistory.com) |
| HF6146 .R3 D3 | Radio Broadcasting for Retailers (New York: Fairchild Pub. Co., c1947), by Enid Day (PDF at americanradiohistory.com) |
| HF6146 .R3 D8 | Advertising by Radio (New York: Ronald Press Co., c1929), by Orrin E. Dunlap, contrib. by Merlin Hall Aylesworth (PDF at worldradiohistory.com) |
| HF6146 .R3 D9 | Radio as an Advertising Medium (New York and London: McGraw-Hill Book Co., 1939), by Warren B. Dygert (PDF at worldradiohistory.com) |
| HF6146 .R3 H4 1933 | A Decade of Radio Advertising (Chicago: University of Chicago Press, c1933), by Herman S. Hettinger (PDF at worldradiohistory.com) |
| HF6146 .R3 S67 | Sponsor (partial serial archives) |
| HF6146 .T42 G6 | Television Status and Trends (New York: Association of National Advertisers, 1949), by Alfred N. Goldsmith (PDF at worldradiohistory.com) |
| HF6146 .T42 M2 1954 | The Television Commercial: How to Create and Produce Effective TV Advertising (first edition; New York: Hastings House, c1954), by Harry Wayne McMahan (PDF at americanradiohistory.com) |
| HF6146 .T42 M2 1957 | The Television Commercial: How to Create and Produce Effective TV Advertising (revised and enlarged edition; New York: Hastings House, c1957), by Harry Wayne McMahan (PDF at americanradiohistory.com) |
| HF6181 .A8 A4 | Forty Years of Advertising: A Collection of Somewhat Intimate Talks on Certain Phases of Advertising, by the Largest and Leading Agency (Philadelphia et al.: N. W. Ayer and Son, c1909), by N.W. Ayer & Son (multiple formats at archive.org) |
| HF6201 .G7 B8 | The Story of a Pantry Shelf: An Outline History of Grocery Specialties, by Butterick Publishing Company (HTML and page images at LOC) |