Marketing

See also what's at Wikipedia, your library, or elsewhere.

• Industrial management
• Consumer goods
• Retail trade

• Selling

• Marketing -- Case studies
• Marketing -- Management
• Marketing -- Periodicals
• Marketing -- Social aspects
• Marketing -- Textbooks
• Marketing -- United States
• Communication in marketing
• Export marketing
• Internet marketing
• Marketing research
• Physical distribution of goods
• Pricing
• Product life cycle
• Professions -- Marketing
• Retail trade
• Sales promotion
• Service industries -- Marketing
• Social marketing
• Authorship -- Marketing
• Design services -- Marketing
• Farm produce -- Marketing
• Food -- Marketing
• Grain -- United States -- Marketing
• Hospitality industry -- Marketing
• Infant formulas -- Marketing
• Livestock -- Marketing
• Small business -- Marketing
• Special events -- Marketing
• Television plays -- Marketing

• Consumer goods -- Marketing
• Domestic marketing
• Retail marketing
• Retail trade -- Marketing

• Free: The Future of a Radical Price (read by the author in its entirety; 2009), by Chris Anderson (zipped audio files at Wired; 280 MB)
• Market Theory and the Price System (c1963), by Israel M. Kirzner (PDF at mises.org)
• Principles of Marketing (derived from Creative Commons licensed edition published by Flat World Knowledge, ca. 2012), by John F. Tanner and Mary Anne Raymond (PDF at saylor.org)
• Unleashing the Ideavirus, by Seth Godin
  • PDF at ideavirus.com
  • HTML at bookreporter.com

• The Marketing of Ideas and Social Issues (originally published 1981), by Seymour H. Fine (PDF at gutenberg.us)

• Enabling Technologies for Unified Life-Cycle Engineering of Structural Components, by National Research Council National Materials Advisory Board (page images at NAP)

• Wood in Our Future, by National Research Council Board on Agriculture (page images at NAP)

• Printers' Ink (partial serial archives)

• The Marketing of Ideas and Social Issues (originally published 1981), by Seymour H. Fine (PDF at gutenberg.us)

• Launch! Advertising and Promotion in Real Time (derived from Creative Commons licensed edition published by Flat World Knowledge, c2009), by Michael R. Solomon, Lisa Duke Cornell, and Amit Nizan (PDF at saylor.org)

• Launch! Advertising and Promotion in Real Time (derived from Creative Commons licensed edition published by Flat World Knowledge, c2009), by Michael R. Solomon, Lisa Duke Cornell, and Amit Nizan (PDF at saylor.org)

• Breaking Into the Trade Game: A Small Business Guide to Exporting, by United States Small Business Administration (HTML at sba.gov)

• Industrial Policy and Semiconductors: Missing the Target (Washington: AEI Press, 1995), by Andrew Ronald Dick (PDF at AEI)

• Price Comparisons for Pharmaceuticals: A Review of U.S. and Cross-National Studies (Washington: AEI Press, 1999), by Patricia Munch Danzon (PDF at AEI)
• Prices, Markets, and the Pharmaceutical Revolution (Washington: AEI Press, 2000), by John E. Calfee (PDF at AEI)

• Alleged Price Fixing of Library Books: Hearings Before the Subcommittee on Antitrust and Monopoly of the Committee on the Judiciary, United States Senate, Eighty-Ninth Congress, Second Session, Pursuant to S. Res. 191 (Washington: GPO, 1966), by United States Senate Committee on the Judiciary (page images at HathiTrust)

• Price Control and Business: Field Studies Among Producers and Distributors of Consumer Goods in the Chicago Area, 1942–44 (Cowles Foundation monograph #9; Bloomington, IN: Principia Press, 1945), by George Katona (PDF at Yale)

• Price Control and Business: Field Studies Among Producers and Distributors of Consumer Goods in the Chicago Area, 1942–44 (Cowles Foundation monograph #9; Bloomington, IN: Principia Press, 1945), by George Katona (PDF at Yale)

• 1879-1929: Fifty Years of Woolworth, by F.W. Woolworth Company (page images at LOC)

• The Menace of the Chains (1924), by Millis Advertising Company (page images at LOC)

• The Marketing of Ideas and Social Issues (originally published 1981), by Seymour H. Fine (PDF at gutenberg.us)

• Agricultural Postharvest Technology and Marketing Economics Research (1983), by United States Congress Office of Technology Assessment (PDF files at Princeton)

• Publicity: Some of the Things It Is and Is Not (New York: Industries Publishing Company, 1925), by Ivy Ledbetter Lee (page images at LOC)
• Scientific Advertising (1923), by Claude C. Hopkins (HTML at Gutenberg Europe)
• The Story of a Pantry Shelf: An Outline History of Grocery Specialties, by Butterick Publishing Company (HTML and page images at LOC)

• Deities & Deadlines: A Primer on Religion News Coverage (second edition, 1998), by John Dart (PDF with commentary at Freedom Forum)
• Telling the Truth: How to Revitalize Christian Journalism, by Marvin N. Olasky (HTML at worldmag.com)

• This Side of Paradise, by F. Scott Fitzgerald (HTML at Bartleby)

• Joe Camel With Feathers: How the NRA With Gun and Tobacco Industry Dollars Uses its Eddie Eagle Program to Market Guns to Kids (Washington: Violence Policy Center, 1997; two appendices omitted), by Susan Glick and Josh Sugarmann (HTML at vpc.org)
• The Psychology of Advertising in Theory and Practice: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising (Boston: Small, Maynard and Co., c1921), by Walter Dill Scott (multiple formats at archive.org)

• Launch! Advertising and Promotion in Real Time (derived from Creative Commons licensed edition published by Flat World Knowledge, c2009), by Michael R. Solomon, Lisa Duke Cornell, and Amit Nizan (PDF at saylor.org)

• Magazine Rate and Circulation Study (c1948), by Association of National Advertisers (page images at HathiTrust)
• Magazine Reader Count for County, State, and Nation (New York: The Bureau, 1949), by Magazine Advertising Bureau (page images at HathiTrust)

• American Art Posters of the 1890s in The Metropolitan Museum of Art, Including the Leonard A. Lauder Collection (New York: Metropolitan Museum of Art, c1987), by Metropolitan Museum of Art (New York, N.Y.), contrib. by David W. Kiehl, Phillip Dennis Cate, and Nancy Finlay (page images and PDF with commentary at metmuseum.org and Google)

• Joe Camel With Feathers: How the NRA With Gun and Tobacco Industry Dollars Uses its Eddie Eagle Program to Market Guns to Kids (Washington: Violence Policy Center, 1997; two appendices omitted), by Susan Glick and Josh Sugarmann (HTML at vpc.org)

• The Art of Decorating Show Windows and Displaying Merchandise (fifth edition; Chicago: Merchants Record Co., c1924), ed. by Lewis A. Rogers, contrib. by Charles A. Tracy (page images at HathiTrust)

• From Workplace to Workspace: Using Email Lists to Work Together (1998), by Maureen James and Liz Rykert (HTML at idrc.ca)

• The American Boys' Book of Signs, Signals and Symbols (Philadelphia and London: J. B. Lippincott Co., c1918), by Daniel Carter Beard (multiple formats at archive.org)

• Unleashing the Ideavirus, by Seth Godin
  • PDF at ideavirus.com
  • HTML at bookreporter.com

• The Cluetrain Manifesto: The End of Business as Usual (2000), by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger (HTML at cluetrain.com)
• eMarketing: The Essential Guide to Online Marketing (derived from Creative Commons licensed edition published by Flat World Knowledge, ca. 2010), by Rob Stokes (PDF at saylor.org)
• How to Make a Fortune on the Internet, by Ajay Ahuja (HTML with commentary at HowTo)

• Free: The Future of a Radical Price (read by the author in its entirety; 2009), by Chris Anderson (zipped audio files at Wired; 280 MB)

• Behind the Postmodern Facade: Architectural Change in Late Twentieth-Century America (Berkeley: University of California Press, 1993), by Magali Sarfatti Larson (HTML at UC Press)

• Plug Your Book! Online Book Marketing for Authors (2007), by Steve Weber (HTML at weberbooks.com)

• Enhancing the Quality of U.S. Grain for International Trade (1989), by United States Congress Office of Technology Assessment (PDF files at Princeton)

• Putting Heads on Beds, by Michael Cockman (HTML with commentary at HowTo)

• 85 Ways to Market Your Small Business, by Jackie Jarvis (HTML with commentary at HowTo)

• The Event Manager's Bible, by Des Conway (HTML with commentary at HowTo)

• How to Write for Television, by William Smethurst (HTML with commentary at HowTo)

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