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1. 
Cover image for Introduction to marketing management; text and cases [by] Stewart H. Rewoldt, James D. Scott [and] Martin R. Warshaw.
Introduction to marketing management; text and cases [by] Stewart H. Rewoldt, James D. Scott [and] Martin R. Warshaw.
Title 
Introduction to marketing management; text and cases [by] Stewart H. Rewoldt, James D. Scott [and] Martin R. Warshaw.
Physical Description 
xv, 718 p. illus. 24 cm.
Call Number 
HF5415.13 .R4
Format 
Books
2. 
Cover image for Marketing [electronic resource] : the basics / Karl Moore and Niketh Pareek.
Marketing [electronic resource] : the basics / Karl Moore and Niketh Pareek.
Title 
Marketing [electronic resource] : the basics / Karl Moore and Niketh Pareek.
Call Number 
AVAILABLE ONLINE
ISBN 
9780203870341 9781134178896 9781135225889 9781135225902 9781135225919
Electronic Access 
Full text available: 2009. EBSCO eBooks full text available from EBSCO Available in EBSCO eBooks. Full text available: 2009. eBook Academic Collection (EBSCOhost) – North America full text available from EBSCO Available in eBook Academic Collection (EBSCOhost) – North America.
Format 
Electronic Resources
3. 
Cover image for Multinational marketing management [by] Warren J. Keegan.
Multinational marketing management [by] Warren J. Keegan.
Title 
Multinational marketing management [by] Warren J. Keegan.
Physical Description 
xiv, 593 p. illus. 23 cm.
Call Number 
HF1009.5 .K39
ISBN 
9780136047933
Format 
Books
4. 
Cover image for Internal marketing [electronic resource] : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq.
Internal marketing [electronic resource] : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq.
Title 
Internal marketing [electronic resource] : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq.
Physical Description 
xii, 299 p. : ill.
Call Number 
AVAILABLE ONLINE
ISBN 
9780585459202
Electronic Access 
Bibliographic record display An electronic book accessible through the World Wide Web; click for information
Format 
Electronic Resources
5. 
Cover image for Internal marketing [electronic resource] : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq.
Internal marketing [electronic resource] : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq.
Title 
Internal marketing [electronic resource] : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq.
Call Number 
AVAILABLE ONLINE
ISBN 
9780080509037 9780585459202 9781136394553 9781136394577 9781136394584
Electronic Access 
Full text available: 2002. EBSCO eBooks full text available from EBSCO Available in EBSCO eBooks.
Format 
Electronic Resources
6. 
Cover image for Marketing management / Benson P. Shapiro, Robert J. Dolan, John A. Quelch.
Marketing management / Benson P. Shapiro, Robert J. Dolan, John A. Quelch.
Title 
Marketing management / Benson P. Shapiro, Robert J. Dolan, John A. Quelch.
Physical Description 
v. <1-3 > : ill. ; 25 cm.
Call Number 
HF5415.13 .S47 1985 V.2
ISBN 
9780256031539
Format 
Books
7. 
Cover image for Marketing analytics [electronic resource] : essential tools for data-driven decisions / Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox.
Marketing analytics [electronic resource] : essential tools for data-driven decisions / Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox.
Title 
Marketing analytics [electronic resource] : essential tools for data-driven decisions / Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox.
Call Number 
AVAILABLE ONLINE
ISBN 
9780813945163
Electronic Access 
Full text available: 2021. Books at JSTOR: Evidence-Based Acquisition full text available from JSTOR Available in Books at JSTOR: Evidence-Based Acquisition. Full text available: 2021. EBSCO eBooks full text available from EBSCO Available in EBSCO eBooks. Full text available: 2021. eBook Academic Collection (EBSCOhost) – North America full text available from EBSCO Available in eBook Academic Collection (EBSCOhost) – North America.
Format 
Electronic Resources
8. 
Cover image for Handbook of advances in marketing in an era of disruptions [electronic resource] : essays in honour of Jagdish N. Sheth / edited by Atul Parvatiyar, Rajendra Sisodia.
Handbook of advances in marketing in an era of disruptions [electronic resource] : essays in honour of Jagdish N. Sheth / edited by Atul Parvatiyar, Rajendra Sisodia.
Title 
Handbook of advances in marketing in an era of disruptions [electronic resource] : essays in honour of Jagdish N. Sheth / edited by Atul Parvatiyar, Rajendra Sisodia.
Call Number 
AVAILABLE ONLINE
ISBN 
9789352808182 9789352808199 9789353287733
Electronic Access 
Full text available: 2019. EBSCO eBooks full text available from EBSCO Available in EBSCO eBooks. Full text available: 2019. eBook Academic Collection (EBSCOhost) – North America full text available from EBSCO Available in eBook Academic Collection (EBSCOhost) – North America.
Format 
Electronic Resources
9. 
Cover image for Marketing management in Turkey [electronic resource] / edited by Selcen Ozturkcan, Elif Yolbulan Okan.
Marketing management in Turkey [electronic resource] / edited by Selcen Ozturkcan, Elif Yolbulan Okan.
Title 
Marketing management in Turkey [electronic resource] / edited by Selcen Ozturkcan, Elif Yolbulan Okan.
Call Number 
AVAILABLE ONLINE
ISBN 
9781787145573 9781787439276
Electronic Access 
Full text available: 2018. EBSCO eBooks full text available from EBSCO Available in EBSCO eBooks. Full text available: 2018. eBook Academic Collection (EBSCOhost) – North America full text available from EBSCO Available in eBook Academic Collection (EBSCOhost) – North America.
Format 
Electronic Resources
10. 
Cover image for Malcolm McDonald on marketing planning [electronic resource] : understanding marketing plans and strategy / Malcolm McDonald.
Malcolm McDonald on marketing planning [electronic resource] : understanding marketing plans and strategy / Malcolm McDonald.
Title 
Malcolm McDonald on marketing planning [electronic resource] : understanding marketing plans and strategy / Malcolm McDonald.
Call Number 
AVAILABLE ONLINE
ISBN 
9780749478223
Electronic Access 
Full text available: 2016. EBSCO eBooks full text available from EBSCO Available in EBSCO eBooks. Full text available: 2016. eBook Academic Collection (EBSCOhost) – North America full text available from EBSCO Available in eBook Academic Collection (EBSCOhost) – North America.
Format 
Electronic Resources
11. 
Cover image for The growth director's secret [electronic resource] : why businesses struggle to grow - and what you can do to change it / Andrew Brent.
The growth director's secret [electronic resource] : why businesses struggle to grow - and what you can do to change it / Andrew Brent.
Title 
The growth director's secret [electronic resource] : why businesses struggle to grow - and what you can do to change it / Andrew Brent.
Call Number 
AVAILABLE ONLINE
ISBN 
9781472936301 9781472936318
Electronic Access 
Full text available: 2017. EBSCO eBooks full text available from EBSCO Available in EBSCO eBooks. Full text available: 2017. eBook Academic Collection (EBSCOhost) – North America full text available from EBSCO Available in eBook Academic Collection (EBSCOhost) – North America.
Format 
Electronic Resources
12. 
Cover image for Marketing & economics [electronic resource] : an integrated approach to making effective business decisions in the world of global marketing / Sultan Kermally.
Marketing & economics [electronic resource] : an integrated approach to making effective business decisions in the world of global marketing / Sultan Kermally.
Title 
Marketing & economics [electronic resource] : an integrated approach to making effective business decisions in the world of global marketing / Sultan Kermally.
Call Number 
AVAILABLE ONLINE
ISBN 
9781622731169
Electronic Access 
Full text available: 2016. EBSCO eBooks full text available from EBSCO Available in EBSCO eBooks. Full text available: 2016. eBook Academic Collection (EBSCOhost) – North America full text available from EBSCO Available in eBook Academic Collection (EBSCOhost) – North America.
Format 
Electronic Resources
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