Dual transformation : how to reposition today's business while creating the future

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Title:

Author:

Anthony, Scott D.,

ISBN:

9781633692480

Publication Information:

Boston, Massachusetts : Harvard Business Review Press, [2017]

Publisher:

Harvard Business Review Press,

Format:

Regular print

Physical Description:

254 pages : illustrations ; 25 cm

Contents:

Disruptive shockwaves and dual transformation -- Transformation A: Repositioning the core -- Transformation B: Creating the new -- The capabilities link between A & B -- The courage to choose -- The clarity to focus -- The curiosity to explore -- The conviction to persevere -- Postcards from the dual transformation journey -- Afterword -- Appendix: Dual transformation toolkit.

Abstract:

In Dual Transformation, innovation and growth consultant Scott Anthony and his coauthors, Clark Gilbert and Mark Johnson, propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation illustrates the inevitable rise and fall of companies in the age of technological change. But, more importantly, it shows you how your company can come out of a market shift stronger and more profitable. Anthony, Gilbert, and Johnson build upon the lessons of Xerox, Apple, Barnes & Noble, and a case study from Gilbert's first-hand experience transforming his own media and publishing company, to describe the process of successfully weathering the digital age by adapting a current business model to the new marketplace. The book offers critical insight to responding to disruptive shock with three value propositions: (A) repositioning today's business to maximize resilience, (B) creating a new growth engine, and (C) taking advantage of assets to result in creative new markets. With great change comes great opportunity, and this book will get you there with tools to reshape your business model.-- Provided by publisher.

Subject Term:

Reengineering (Management)

Organizational resilience.

Organizational effectiveness.

Strategic planning.

Added Author:

Gilbert, Clark G.,

Johnson, Mark W.,

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Summary

Syndetics ICE Summary:

Game-changing disruptions will likely unfold on your watch. Be ready. In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created. That moment starts with the core dual transformation framework: <ul> <li> Transformation A: Repositioning today's business to maximize its resilience, such as how Adobe boldly shifted from selling packaged software to providing software as a service.</li> <li> Transformation B: Creating a new growth engine, such as how Amazon became the world's largest provider of cloud computing services.</li> <li> Capabilities link: Fighting unfairly by taking advantage of difficult-to-replicate assets without succumbing to the "sucking sound of the core." </li> </ul> Anthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction. Without them, dual transformation efforts can founder. Building on lessons from diverse companies, such as Adobe, Manila Water, and Netflix, and a case study from Gilbert's firsthand experience transforming his own media and publishing company, Dual Transformation will guide executives through the journey of creating the next version of themselves, allowing them to own the future rather than be disrupted by it. (Ingram Syndetics 2021-05-23)

Reviews (1)

Syndetics ICE Choice Review:

Anthony, Gilbert, and Johnson provide insights on how organizations can successfully respond to disruptive market conditions through their experiences and research. "Dual Transformation" in the title refers to responding to those conditions by repositioning core operations and creating a new growth engine for success. The two transformations require developing new market approaches that cannot easily be duplicated. The book focuses on examples from Deseret Media, Adobe, Netflix, Brigham Young University-Idaho, Xerox, and Janssen. The authors also interviewed top executives from Aetna, Arizona State University, Ford, Manila Water, Settlement Music School, and Singtel. Managers must be able to identify warning signs of market disruption, choose new objectives based on gaps in the market, focus on ways to achieve objectives through analyzing all aspects of an organization, and commit to the changes. An appendix shows more detailed recommendations through a Dual Transformation Toolkit. Geoffrey Colon also discusses responding to disruptive market conditions in Disruptive Marketing (CH Dec 16, 54-1824). Summing Up: Recommended. Upper-division undergraduates through professionals. --Gundars E. Kaupins, Boise State University (Choice 2017-06-27, Copyright American Library Association, used with permission.)