Since its earliest days, the technologies of the Internet and the World Wide Web have been evolving. The journey has taken users from the embryonic stages of Web 1.0 with its one-way connections, to today's emerging Web 3.0, where interactivity reigns and the goal of more intelligent Internet, driven by advanced technologies such as semantics, will be the rule of the day. In this case study report, Amiad Solomon, founder and CEO of Peer 39, explains how he and his firm use semantic technology solutions to enable the delivery of more effective and well-targeted ads to online consumers. Track: Straight talk straightforward explanations of key technologies and their business value. Learning objectives: Understand how semantic technologies can increase the effectiveness of online advertising. Discuss the technology solutions that the Peer 39 team has designed to interpret the meaning and sentiment of online content. Explain how websites can be engineered to work more effectively with semantic technologies. Discuss the future of semantic technology and online advertising.

How do you know the distance to the Earth from the Sun? With no first-hand experience, we use "semantic memory" - impersonal, fact-based memory - for world knowledge. Semantic memory also includes our grouping or categorizing of information - but how do our brains do that? Professor Polk makes short, easy work of the subject.