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Advertising

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• Business
• Communication in marketing
• Industrial publicity
• Retail trade

• Propaganda
• Public relations
• Publicity
• Sales promotion
• Selling

• Advertising -- Alcoholic beverages
• Advertising -- Baby foods
• Advertising -- Baking powder
• Advertising -- Beverages
• Advertising -- Churches
• Advertising -- Cleaning compounds
• Advertising -- Developing countries
• Advertising -- Fiction
• Advertising -- Food
• Advertising -- History
• Advertising -- Juvenile fiction
• Advertising -- Medicine
• Advertising -- New York (State)
• Advertising -- Periodicals
• Advertising -- Psychological aspects
• Advertising -- Soap
• Advertising -- Textbooks
• Advertising -- Tobacco
• Advertising -- United States
• Advertising agencies
• Advertising, Classified
• Advertising, Magazine
• Advertising, Newspaper
• Advertising, Point-of-sale
• Advertising, Public service
• Broadcast advertising
• Comic books, strips, etc., in advertising
• Deceptive advertising
• Display of merchandise
• Indians in advertising
• Letter services
• Mailing lists
• Market surveys
• Packaging
• Prize contests in advertising
• Selling -- Advertising
• Sex role in advertising
• Signs and signboards
• Symbolism in advertising
• Television advertising
• Trade literature
• Word-of-mouth advertising

• Ads
• Advertisements
• Advertising, Consumer
• Advertising, Retail
• Advertising, Store
• Advertising -- Retail trade
• Commercial speech
• Consumer advertising
• Retail advertising
• Speech, Commercial
• Store advertising

• Advertising Theory and Practice (revised edition; Chicago: R. D. Irwin, 1946), by C. H. Sandage (page images at HathiTrust)
• The Ayer Idea in Advertising (c1912), by N.W. Ayer & Son (multiple formats at archive.org)
• Forty Years of Advertising: A Collection of Somewhat Intimate Talks on Certain Phases of Advertising, by the Largest and Leading Agency (Philadelphia et al.: N. W. Ayer and Son, c1909), by N.W. Ayer & Son (multiple formats at archive.org)
• Scientific Advertising (1923), by Claude C. Hopkins (PDF with commentary at scientificadvertising.com)
• Publicity: Some of the Things It Is and Is Not (New York: Industries Publishing Company, 1925), by Ivy L. Lee (page images at loc.gov)
• The Story of a Pantry Shelf: An Outline History of Grocery Specialties, by Butterick Publishing Company (HTML and page images at LOC)

• A Hole to Creep Out at From the Late Act of Parliament Against Geneva, and Other Spirituous Liquors: By a New Dram Far Better Than Gin, and a New Punch, Far Wholesomer Than Either Brandy, Rum, or Arrack Punch (London: Printed by J. Hughs, 1736) (page images at NIH)

• The Baby Killer: A War on Want Investigation Into the Promotion and Sale of Powdered Baby Milks in the Third World (London: War on Want, 1974), by Mike Muller (PDF with commentary at waronwant.org)

• The Baby Killer: A War on Want Investigation Into the Promotion and Sale of Powdered Baby Milks in the Third World (London: War on Want, 1974), by Mike Muller (PDF with commentary at waronwant.org)

• The Comical Cruises of Captain Cooky (New York: Royal Baking Powder Co., ca. 1926), by Ruth Plumly Thompson (page images at childrensbooksonline.org)

• The Labor of God: An Ignatian View of Church and Culture (Washington: Georgetown University Press, 1991), ed. by William James O'Brien (PDF at Georgetown)

• Deities & Deadlines: A Primer on Religion News Coverage (second edition, 1998), by John Dart (PDF at Wayback Machine)

• Wright's Alphabet Book (London: Wright's Coal Tar Soap, ca. 1910) (page images at Princeton)

• The Struggles of Brown, Jones, and Robinson: By One of the Firm (London: Smith, Elder and Co., 1870), by Anthony Trollope (Gutenberg text and illustrated HTML)
• This Side of Paradise (New York: C. Scribner's Sons, 1920), by F. Scott Fitzgerald
  • HTML at Bartleby
  • multiple formats at archive.org
  • page images at HathiTrust

• The Jolly Adventures of Billy Van and Betty Camp (Indianapolis: Van Camp Products Co., c1923), by Edward M. Carney, illust. by Carl Mueller
  • page images at Princeton
  • page images at HathiTrust

• La Spada dell'America: La Pubblicitá in Teoria e Nella Tecnica (first edition, in Italian; Milan: F. Treves, 1919), by Pio Cavalli
  • multiple formats at Google; US access only
  • multiple formats at archive.org
  • page images at HathiTrust; US access only

• Andy Blake's Comet Coaster (New York: Grosset and Dunlap, c1928), by Leo Edwards, illust. by Bert Salg (multiple formats at archive.org)

• Patty's Motor Car (New York: Grosset and Dunlap, 1911), by Carolyn Wells (page images at HathiTrust)

• Monsieur Belloste's Hospital Surgeon, as Far as It Treats of The Gout, Rheumatism, Cholick, Dropsy, Stone, Gravel, and Venereal Complaints: To Which are Added Dr. Sydenham's Observations on The Gout; With Proper Notes on Each (London: Printed by J. Hughs, 1737) (page images at NIH)

• ABC Jingles (Syracuse, NY: G.C. Hanford Mfg. Co, 1920), by G.C. Hanford Mfg. Co (page images at Princeton)

• Printers' Ink (partial serial archives)
• Printers' Ink Monthly (partial serial archives)

• Modern Packaging (partial serial archives)
• Fibre Containers (partial serial archives)

• Sponsor (partial serial archives)

• The Psychology of Advertising in Theory and Practice: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising (Boston: Small, Maynard and Co., c1921), by Walter Dill Scott (multiple formats at archive.org)
• Joe Camel With Feathers: How the NRA With Gun and Tobacco Industry Dollars Uses its Eddie Eagle Program to Market Guns to Kids (Washington: Violence Policy Center, 1997; two appendices omitted), by Susan Glick and Josh Sugarmann (HTML at vpc.org)

• Launch! Advertising and Promotion in Real Time (derived from Creative Commons licensed edition published by Flat World Knowledge, c2009), by Michael R. Solomon, Lisa Duke Cornell, and Amit Nizan (PDF at saylor.org)

• Removing the Emperor's Clothes: Australia and Tobacco Plain Packaging (Sydney: Sydney University Press, c2014), by Simon Chapman and Becky Freeman (PDF with commentary in Australia)

• The Adams Articles, Published in the New York Tribune During the Months of January and February Nineteen Hundred and Fifteen, With the Incidental Advertisements (New York: Trow Press, ca. 1915), by Samuel Hopkins Adams, ed. by New York Tribune (page images at HathiTrust)
• The Menace of the Chains (1924), by Millis Advertising Company (page images at LOC)

• "Taking a Bite Out of Crime": The Impact of a Mass Media Crime Prevention Campaign (Washington: U.S. Dept. of Justice, National Institute of Justice, 1984), by Garrett J. O'Keefe and Harold Mendelsohn (page images at HathiTrust)

• Herbal Dietary Supplements: Examples of Deceptive or Questionable Marketing Practices and Potentially Dangerous Advice (Washington: United States Government Accountability Office, 2010), by Gregory D. Kutz (PDF with commentary at gao.gov)

• Industrial Policy and Semiconductors: Missing the Target (Washington: AEI Press, 1995), by Andrew Ronald Dick (PDF at AEI)
• Flat Panel Displays in Perspective (1995), by United States Congress Office of Technology Assessment
  • page images at HathiTrust
  • PDF files at Princeton

• Magazine Reader Count for County, State, and Nation (New York: The Bureau, 1949), by Magazine Advertising Bureau (page images at HathiTrust)
• Magazine Rate and Circulation Study (c1948), by Association of National Advertisers (page images at HathiTrust)

• Joe Camel With Feathers: How the NRA With Gun and Tobacco Industry Dollars Uses its Eddie Eagle Program to Market Guns to Kids (Washington: Violence Policy Center, 1997; two appendices omitted), by Susan Glick and Josh Sugarmann (HTML at vpc.org)

• The Adams Articles, Published in the New York Tribune During the Months of January and February Nineteen Hundred and Fifteen, With the Incidental Advertisements (New York: Trow Press, ca. 1915), by Samuel Hopkins Adams, ed. by New York Tribune (page images at HathiTrust)

• The Art of Decorating Show Windows and Displaying Merchandise (fifth edition; Chicago: Merchants Record Co., c1924), ed. by Lewis A. Rogers, contrib. by Charles A. Tracy (page images at HathiTrust)

• From Workplace to Workspace: Using Email Lists to Work Together (1998), by Maureen James and Liz Rykert (PDF and HTML with commentary at idrc.ca)

• Gender Advertisements (as originally published in Studies in the Anthropology of Visual Communication, 1976), by Erving Goffman (PDF files here at Penn)

• The American Boys' Book of Signs, Signals and Symbols (Philadelphia and London: J. B. Lippincott Co., c1918), by Daniel Carter Beard (multiple formats at archive.org)

• Gender Advertisements (as originally published in Studies in the Anthropology of Visual Communication, 1976), by Erving Goffman (PDF files here at Penn)

• The Television Commercial: How to Create and Produce Effective TV Advertising (revised and enlarged edition; New York: Hastings House, c1957), by Harry Wayne McMahan (PDF at americanradiohistory.com)
• The Television Commercial: How to Create and Produce Effective TV Advertising (first edition; New York: Hastings House, c1954), by Harry Wayne McMahan (PDF at americanradiohistory.com)
• Television Status and Trends (New York: Association of National Advertisers, 1949), by Alfred N. Goldsmith (PDF at worldradiohistory.com)
• Selling and Promoting Radio and Television (New York: Printers' Ink Pub. Co, c1954), by Jacob A. Evans (PDF at worldradiohistory.com)

• Unleashing the Ideavirus, by Seth Godin
  • PDF at ideavirus.com
  • HTML at bookreporter.com

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