The Online Books Page

Motivation research (Marketing)

See also what's at your library, or elsewhere.

• Advertising -- Psychological aspects
• Marketing research
• Motivation (Psychology)
• Research

• Motivation research and marketing management. (Harvard University, Graduate School of Business Administration, Division of Research, 1957), by Joseph W. Newman (page images at HathiTrust)
• Introduction to motivation research. (Business Bourse, 1957), by J. George Frederick (page images at HathiTrust; US access only)
• Die Experimentalpsychologie im Dienste des Wirtschaftslebens ... (J. Springer, 1919), by Walther Moede (page images at HathiTrust; US access only)
• Use of motivation research in marketing (New York, 1960), by National Industrial Conference Board and Lawrence Campbell Lockley (page images at HathiTrust)
• Effects of the number and type of attributes included in an attitude model: more is not better (Krannert Graduate School of Industrial Administration, Purdue University, 1973), by William L. Wilkie and Rolf P. Weinreich (page images at HathiTrust; US access only)
• Die Experimentalpsychologie im Dienste des Wirtschaftslebens. (J. Springer, 1919), by Walther Moede (page images at HathiTrust; US access only)
• The status of motivation research : a report and analysis by business research council, College of Business Administration, Long Island University. (Brooklyn, N.Y., 1958), by Long Island University (page images at HathiTrust; US access only)
• A digest of men's clothing survey: scientific sample of Chicago men, psychological appeals of clothing, attitudes toward shopping, role of advertising media. (Chicago Tribune, Research Division, 1963) (page images at HathiTrust; US access only)

Items below (if any) are from related and broader terms.

• The Psychology of Advertising in Theory and Practice: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising (Boston: Small, Maynard and Co., c1921), by Walter Dill Scott (multiple formats at archive.org)
• Joe Camel With Feathers: How the NRA With Gun and Tobacco Industry Dollars Uses its Eddie Eagle Program to Market Guns to Kids (Washington: Violence Policy Center, 1997; two appendices omitted), by Susan Glick and Josh Sugarmann (HTML at vpc.org)
• Advertising and its mental laws (The Macmillan company, 1916), by Henry Foster Adams (page images at HathiTrust)
• The psychology of selling and advertising (McGraw-Hill book company, inc., 1925), by Edward K. Strong (page images at HathiTrust)
• The spenders. (McGraw-Hill, 1960), by Steuart Henderson Britt (page images at HathiTrust)
• Directory of social scientists interested in motivation research. (Advertising Research Foundation, 1954), by Advertising Research Foundation (page images at HathiTrust)
• The effect of advertising on purchase decisions; a preliminary analysis. (Peekskill, N.Y., 1959), by Center for Research in Marketing (page images at HathiTrust)
• Advertising and selling (Garland, 1985), by Harry L. Hollingworth (page images at HathiTrust)
• The psychology of advertising; a simple exposition of the principles of psychology in their relation to successful advertising... (Small, Maynard & co., 1913), by Walter Dill Scott (page images at HathiTrust)
• The climate of persuasion; a study of the public image of advertising media. (Richmond Newspapers, Inc., 1959), by Inc Richmond Newspapers (page images at HathiTrust; US access only)
• The psychology of advertising (McBride, 1932), by Walter Dill Scott and Delton Thomas Howard (page images at HathiTrust; US access only)
• Psychological impact of newspaper and radio advertisements (Bureau of Advertising, American Newspaper Publishers Association, 1949), by Columbia University Bureau of Applied Social Research (page images at HathiTrust; US access only)
• The application of subliminal perception in advertising. ([New York], 1958), by Advertising Research Foundation (page images at HathiTrust; US access only)

• Marketing Research Techniques Series (partial serial archives)
• Marketing Research: Text and Cases (Homewood, IL: R. D. Irwin, 1956), by Harper W. Boyd and Ralph L. Westfall (page images at HathiTrust)
• Creating Breakthrough Products (special second edition; Pittsburgh: ETC Press, c2020), by Jonathan Cagan and Craig M. Vogel (PDF with commentary at CMU)
• Marketing research report (U.S. Dept. of Agriculture, 1952), by United States. Science and Education Administration and United States Department of Agriculture (page images at HathiTrust)
• Simulation of market processes (Institute of Business and Economic Research, University of California, 1962), by Frederick E. Balderston and Austin Curwood Hoggatt (page images at HathiTrust; US access only)
• Marketing and distribution research (Ronald Press Co., 1949), by Lyndon O. Brown (page images at HathiTrust)
• Marketing research. (McGraw-Hill, 1957), by Richard D. Crisp (page images at HathiTrust)
• The spenders. (McGraw-Hill, 1960), by Steuart Henderson Britt (page images at HathiTrust)
• Marketing research and market planning for the small manufacturer. (Minneapolis, 1961), by Robert J. Holloway and University of Minnesota (Minneapolis-St. Paul campus) (page images at HathiTrust)
• Marketing research and business management : marketing award papers delivered at the 1951 Illinois Marketing Symposium, University of Illinois, October, 1951 (Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois, 1952), by C. Nugent Wedding, University of Illinois (Urbana-Champaign campus). Bureau of Economic and Business Research, and Münsteraner Marketing-Symposium (1951 : University of Illinois) (page images at HathiTrust)
• A survey of marketing research: organization, functions, budget, compensation. (Chicago, 1963), by American Marketing Association (page images at HathiTrust)
• Some selected problems and cases on market research. (College of Business Administration, University of Georgia], 1950), by American Marketing Association. Committee on the Teaching of Market Research (page images at HathiTrust)
• Marketing research; how to analyze products, markets, and methods of distribution (McGraw-Hill, 1951), by Ernest S. Bradford (page images at HathiTrust)
• Marketing and distribution research. (Ronald Press Co., 1955), by Lyndon O. Brown (page images at HathiTrust)
• Simplified market research (Walther printing house, 1935), by Frank Raymond Coutant and John Russell Doubman (page images at HathiTrust)
• Marketing research and analysis (The Ronald Press Company, 1937), by Lyndon O 1903-1966 Brown (page images at HathiTrust)
• Basic methods of marketing research (McGraw-Hill, 1951), by James Hirsch Lorie and Harry V. Roberts (page images at HathiTrust)
• A survey of marketing research: organization, functions, budget, compensation. (Chicago, 1959), by American Marketing Association (page images at HathiTrust)
• Consumer marketing handbook. (Ames, 1959), by Iowa State University. Cooperative Extension Service and Lee Kolmer (page images at HathiTrust)
• Consumer marketing bulletin. (Iowa State University of Science and Technology, Cooperative Extension Service], 1960), by Iowa State University. Cooperative Extension Service and Joseph Gartner (page images at HathiTrust)
• Marketing research at State agricultural experiment stations, past, present, future (U.S. Cooperative State Research Service, 1973), by Homer B. Metzger and United States. Cooperative State Research Service (page images at HathiTrust; US access only)
• Marketing, business and commercial research in industry. ([New York], 1955), by National Industrial Conference Board (page images at HathiTrust)
• Researching foreign markets. (New York, 1955), by National Industrial Conference Board (page images at HathiTrust)
• Effects of the number and type of attributes included in an attitude model: more is not better (Krannert Graduate School of Industrial Administration, Purdue University, 1973), by William L. Wilkie and Rolf P. Weinreich (page images at HathiTrust; US access only)
• Consumer life styles and their relationship to market behavior regarding household furniture (Agricultural Experiment Station, Michigan State University, 1970), by W. S. Good and 0tto Suchsland (page images at HathiTrust)
• Activities and services of the Federal Government in distribution research ; a summary report. (U.S. Dept. of Commerce, Business and Defense Services Administration, 1957), by United States. Dept. of Commerce and President's Conference on Technical and Distribution Research for the Benefit of Small Business (Washington) (page images at HathiTrust)
• Marketing checklist for small retailers (U.S. Small Business Administration, Management Assistance, Support Services Division, 1982), by George Kress, R. Ted Will, and United States. Small Business Administration. Management Assistance Division. Support Services Section (page images at HathiTrust)
• Modern marketing research, a behavioral science approach. (Wadsworth Pub. Co., 1963), by Fred T. Schreier (page images at HathiTrust)
• An application of the multivariate probit model for market segmentation and product design (College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, 1977), by Vithala R. Rao, Frederick W. Winter, and University of Illinois at Urbana-Champaign. College of Commerce and Business Administration (page images at HathiTrust; US access only)
• Cluster analysis and its applications in marketing research (College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, 1975), by Lawrence Sherman, Jagdish N Sheth, and University of Illinois at Urbana-Champaign. College of Commerce and Business Administration (page images at HathiTrust; US access only)
• Multidimensional scaling of binary data for homogeneous groups (College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, 1976), by Robert Redinger, Jagdish N. Sheth, and University of Illinois at Urbana-Champaign. College of Commerce and Business Administration (page images at HathiTrust)
• Development of marketing facilities : Hearings before the Committee on Agriculture, House of Representatives, Eighty-fourth Congress, first session, on H.R. 4054, May 19 and 20, 1955. (U.S. G.P.O., 1955), by United States. Congress. House. Committee on Agriculture (page images at HathiTrust)
• Statistical techniques in market research. Problem manual. (Bureau of Economic and Business Research, University of Illinois, 1951), by Robert Ferber (page images at HathiTrust; US access only)
• Criteria to assist users of marketing research. (American Marketing Association], 1962), by American Marketing Association. Committee on Marketing Research Standards and Joseph C. Bevis (page images at HathiTrust; US access only)
• Drugstore brand switching and impulse buying. (Point-of-Purchase Advertising Institute, 1963), by Point of Purchase Advertising Institute (page images at HathiTrust; US access only)
• Market research and analysis (Ronald Press Co., 1937), by Lyndon O. Brown (page images at HathiTrust; US access only)
• Marketing research in the chemical industry. (Chemonomics, 1954), by R.S. Aries and Associates (page images at HathiTrust; US access only)
• Motivation research, a new aid to understanding your market; a research report (Motivation Research Associates, 1955), by Hans A. Wolf and Boston Motivation Research Associates (page images at HathiTrust; US access only)
• Perspective on motivation research in marketing. (National Analysts, 1955), by James A. Bayton (page images at HathiTrust; US access only)
• Trade association opportunities in marketing research (Washington : United States Government Printing Office, 1948., 1948), by Theodore K. Pasma and United States. Office of Domestic Commerce (page images at HathiTrust)
• Agricultural market planning in resource development (University of Illinois, College of Agriculture, 1965), by Lowell D. Hill (page images at HathiTrust; US access only)
• Business publications' merchandising services : an analysis of the merchandising services available from business publications--and asvertisers' appraisal of these services (New York, 1961), by Association of National Advertisers. Business Paper Committee (page images at HathiTrust; US access only)
• A survey of automotive seat belts : owner experience and non-owner attitudes (Textile Fibers Dept., E.I. du Pont de Nemours, 1956), by Walter H. Ayers and E.I. du Pont de Nemours & Company. Textile Fibers Department (page images at HathiTrust; US access only)
• Handbook on long range planning for retail food firms. (Lafayette, Ind. : [publisher not identified], [1960?], 1960), by North Central Regional Extension Marketing Committee. Subcommittee on Food Retailing and Wholesaling (page images at HathiTrust; US access only)
• Marketing research in the petroleum industry (New York, 1957), by American Petroleum Institute. Division of Marketing (page images at HathiTrust; US access only)
• Marketing research. (U.S. G.P.O., Supt. of Docs., 1992), by United States. Superintendent of Documents (page images at HathiTrust)
• Name and location of marketing research agencies, services, and consultants by states, cities, and countries. Based on information obtained from 1957 National Roster and Central Office Records up to and including November 1, 1957. (Chicago, Ill., 1957), by American Marketing Association (page images at HathiTrust; US access only)
• Marketing research. (U.S. G.P.O., Supt. of Docs., 1991), by United States. Superintendent of Documents (page images at HathiTrust)
• Marketing research. (U.S. G.P.O., Supt. of Docs., 1990), by United States. Superintendent of Documents (page images at HathiTrust)
• Male vs. female : influence on the purchase of selected products as revealed by an exploratory depth interview study with husbands and wives (True-The Man's Magazine, 1958), by Daniel Starch and Staff and Advertising Research Foundation (page images at HathiTrust; US access only)

More items available under broader and related terms at left.