The Online Books Page

Social marketing

Here are entered works on the application of marketing concepts and techniques to the promotion of social causes or programs.

See also what's at Wikipedia, your library, or elsewhere.

• Marketing

• Social marketing -- United States

• Cause related marketing
• Marketing, Social
• Social cause marketing

• Digital Economies at Global Margins (Cambridge, MA and London: MIT Press; Ottawa et al.: International Development Research Centre, c2019), ed. by Mark Graham (PDF at idrc.ca)

• The Marketing of Ideas and Social Issues (originally published 1981), by Seymour H. Fine (PDF at gutenberg.us)

Items below (if any) are from related and broader terms.

• Principles of Marketing (derived from Creative Commons licensed edition published by Flat World Knowledge, ca. 2012), by John F. Tanner and Mary Anne Raymond (PDF at saylor.org)
• Market Theory and the Price System (c1963), by Israel M. Kirzner (PDF at mises.org)
• Marketing Behavior and Executive Action: A Functionalist Approach to Marketing Theory (Homewood, IL: R. D. Irwin Inc., c1957), by Wroe Alderson (page images at HathiTrust)
• Free: The Future of a Radical Price (read by the author in its entirety; 2009), by Chris Anderson (zipped audio files at Wired; 280 MB)
• Price Discrimination and Marketing Management (Michigan Business Studies v15 #1; 1960), by Brian Dixon (page images at HathiTrust)
• Unleashing the Ideavirus, by Seth Godin
  • PDF at ideavirus.com
  • HTML at bookreporter.com

• Pricing Decisions in Small Business (Lexington, KY: University of Kentucky Press, 1962), by W. Warren Haynes (page images at HathiTrust)

• The Marketing of Ideas and Social Issues (originally published 1981), by Seymour H. Fine (PDF at gutenberg.us)

• Creating Breakthrough Products (special second edition; Pittsburgh: ETC Press, c2020), by Jonathan Cagan and Craig M. Vogel (PDF with commentary at CMU)

• Enabling Technologies for Unified Life-Cycle Engineering of Structural Components (1991), by National Research Council National Materials Advisory Board (page images with commentary at NAP)

• Wood in Our Future (1997), by National Research Council Board on Agriculture (page images with commentary at NAP)

• Open Shelf-Life Dating of Food (1979), by United States Congress Office of Technology Assessment (page images at HathiTrust)

• Fibre Containers (partial serial archives)

• Journal of Retailing (partial serial archives)

• Printers' Ink (partial serial archives)
• Printers' Ink Monthly (partial serial archives)

• Sponsor (partial serial archives)

• Journal of Retailing (partial serial archives)

• Writer's Market (partial serial archives)

• Journal of Tourism, Heritage and Services Marketing (2015-) (full serial archives)

• The Marketing of Ideas and Social Issues (originally published 1981), by Seymour H. Fine (PDF at gutenberg.us)

• Launch! Advertising and Promotion in Real Time (derived from Creative Commons licensed edition published by Flat World Knowledge, c2009), by Michael R. Solomon, Lisa Duke Cornell, and Amit Nizan (PDF at saylor.org)

• Launch! Advertising and Promotion in Real Time (derived from Creative Commons licensed edition published by Flat World Knowledge, c2009), by Michael R. Solomon, Lisa Duke Cornell, and Amit Nizan (PDF at saylor.org)

• Merchants of Deception (online edition; originally published 2004), by Eric Scheibeler (PDF with commentary at transgallaxys.com)

• Breaking Into the Trade Game: A Small Business Guide to Exporting, by United States Small Business Administration (HTML at sba.gov)

• Industrial Policy and Semiconductors: Missing the Target (Washington: AEI Press, 1995), by Andrew Ronald Dick (PDF at AEI)
• Flat Panel Displays in Perspective (1995), by United States Congress Office of Technology Assessment
  • page images at HathiTrust
  • PDF files at Princeton

• Prices, Markets, and the Pharmaceutical Revolution (Washington: AEI Press, 2000), by John E. Calfee (PDF at AEI)
• Price Comparisons for Pharmaceuticals: A Review of U.S. and Cross-National Studies (Washington: AEI Press, 1999), by Patricia Munch Danzon (PDF with commentary at AEI)

• 1879-1929: Fifty Years of Woolworth, by F.W. Woolworth Company (page images at LOC)

• American Dreaming: The Audacious Bid to Bring Pro Cricket to the USA (thesis; Los Angeles: University of Southern California, 2013), by Aaron Lawton (text and page images at USC)

• Advertising Theory and Practice (revised edition; Chicago: R. D. Irwin, 1946), by C. H. Sandage (page images at HathiTrust)
• Scientific Advertising (1923), by Claude C. Hopkins (PDF with commentary at scientificadvertising.com)
• The Ayer Idea in Advertising (c1912), by N.W. Ayer & Son (multiple formats at archive.org)
• Forty Years of Advertising: A Collection of Somewhat Intimate Talks on Certain Phases of Advertising, by the Largest and Leading Agency (Philadelphia et al.: N. W. Ayer and Son, c1909), by N.W. Ayer & Son (multiple formats at archive.org)
• Publicity: Some of the Things It Is and Is Not (New York: Industries Publishing Company, 1925), by Ivy L. Lee (page images at loc.gov)
• The Story of a Pantry Shelf: An Outline History of Grocery Specialties, by Butterick Publishing Company (HTML and page images at LOC)

• eMarketing: The Essential Guide to Online Marketing (derived from Creative Commons licensed edition published by Flat World Knowledge, ca. 2010), by Rob Stokes (PDF at saylor.org)
• The Cluetrain Manifesto: The End of Business as Usual (2000), by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger (HTML at cluetrain.com)

• Marketing Research: Text and Cases (Homewood, IL: R. D. Irwin, 1956), by Harper W. Boyd and Ralph L. Westfall (page images at HathiTrust)
• Creating Breakthrough Products (special second edition; Pittsburgh: ETC Press, c2020), by Jonathan Cagan and Craig M. Vogel (PDF with commentary at CMU)

• Free: The Future of a Radical Price (read by the author in its entirety; 2009), by Chris Anderson (zipped audio files at Wired; 280 MB)
• Price Discrimination and Marketing Management (Michigan Business Studies v15 #1; 1960), by Brian Dixon (page images at HathiTrust)

• Relationship Marketing (Cambridge, MA: Marketing Science Institute, c2008), by Robert W. Palmatier (PDF at Washington)

• The Problem of Retail Site Selection (Michigan Business Studies v9 #1; 1939), by Richard U. Ratcliff (page images at HathiTrust)
• Retail Credit Management: Official Textbook of the National Retail Credit Association (New York and London: McGraw-Hill Book Co., 1949), by Clyde William Phelps (page images at HathiTrust)
• Performance of Department Stores: 1933 (Michigan Business Studies v6 #2; 1934), by Edgar H. Gault (page images at HathiTrust)
• The Modern Hardware Store (New York: Good Hardware, The Butterick Pub. Co., 1929), ed. by Carl W. Dipman (page images at HathiTrust; US access only)

• Information for Authors: Hints and Suggestions Concerning All Kinds of Literary Work (Brooklyn: E. Kirk, 1888), by Eleanor Kirk (page images at HathiTrust)

More items available under broader and related terms at left.