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Television advertising

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• Advertising
• Broadcast advertising
• Television broadcasting

• Television commercials

• Television advertising -- Bibliography
• Television advertising -- Corrupt practices
• Television advertising -- Government policy
• Television advertising -- Health aspects
• Television advertising -- Law and legislation
• Television advertising -- Social aspects
• Television advertising -- United States

• Advertising, Television
• Television in advertising

• The Television Commercial: How to Create and Produce Effective TV Advertising (revised and enlarged edition; New York: Hastings House, c1957), by Harry Wayne McMahan (PDF at americanradiohistory.com)
• The Television Commercial: How to Create and Produce Effective TV Advertising (first edition; New York: Hastings House, c1954), by Harry Wayne McMahan (PDF at americanradiohistory.com)
• Television Status and Trends (New York: Association of National Advertisers, 1949), by Alfred N. Goldsmith (PDF at worldradiohistory.com)
• Selling and Promoting Radio and Television (New York: Printers' Ink Pub. Co, c1954), by Jacob A. Evans (PDF at worldradiohistory.com)
• BAB's handbook on television advertising. (New York, 1950), by Broadcast Advertising Bureau (page images at HathiTrust)
• Animation techniques and commercial film production (Reinhold Pub. Corp., 1962), by Eli L. Levitan (page images at HathiTrust)
• Television advertising (McGraw-Hill, 1958), by Clark M. Agnew and Neil O'Brien (page images at HathiTrust)
• Television commercial; how to create and produce effective TV advertising. (Hastings House, 1954), by Harry Wayne McMahan (page images at HathiTrust)
• Summer television advertising : an NBC study. (National Broadcasting Company, Inc., 1952), by National Broadcasting Company (page images at HathiTrust; US access only)
• Selling and promoting radio and television. (Printers' Ink Pub. Co., 1954), by Jacob A. Evans (page images at HathiTrust)
• The television commercial; how to create and produce effective TV advertising. (Hastings House, 1957), by Harry Wayne McMahan (page images at HathiTrust)
• Radio and television continuity writing (Pitman Pub. Corp., 1962), by Louise C. Allen (page images at HathiTrust; US access only)
• Advertising and children's TV / Beverly Henderson. (Cooperative Extension Programs, 1976), by Beverly Henderson, University of Wisconsin. Cooperative Extension Programs, and University of Wisconsin--Madison. Dept. of Agricultural Journalism (page images at HathiTrust; US access only)
• Advertising : radio, tv (U.S. Small Business Administration, Office of Business Development ;, 1988), by Edmond A. Bruneau and United States. Small Business Administration. Office of Business Development (page images at HathiTrust; US access only)
• Broadcast advertisements. Hearings before a subcommittee of the Committee on Interstate and Foreign Commerce, House of Representatives, Eighty-eighth Congress, first session, on H. R. 8316 [and other] bills to amend the Communications act of 1934 to prohibit the Federal Communications Commission from making certain rules relating to the length or frequency of broadast advertisements. November 6, 7, and 8, 1963. (U. S. Government Printing Office, 1963), by United States House Committee on Interstate and Foreign Commerce (page images at HathiTrust)
• Lack of authority of Federal Communications Commission to make rules relating to the length or frequency of broadcast commercials : report, to accompany H.R. 8316. (U.S. G.P.O., 1963), by United States House Committee on Interstate and Foreign Commerce (page images at HathiTrust)
• Advertising opportunities for small business in television and radio: hearings before Subcommittee No. 6 of the Select Committee on Small Business, House of Representatives, Eighty-seventh Congress, first session, pursuant to H. Res. 46, a resolution creating a select committee to conduct a study and investigation of the problems of small business, Washington, D.C., December 6 and 7, 1961. (U.S. Govt. Print. Off., 1962), by United States. Congress. House. Select Committee on Small Business (page images at HathiTrust)
• Why sales come in curves. ([New York, 1953), by National Broadcasting Company (page images at HathiTrust; US access only)
• Advertising and growth opportunities for small business in television and radio. A report of the Select Committee on Small Business, House of Representatives, Eighty-seventh Congress, second session, pursuant to H. Res. 46. (U. S. Govt. Print. Off., 1963), by United States. Congress. House. Select Committee on Small Business (page images at HathiTrust)
• TV demonstration devices; a thesaurus. (New York], 1956), by Schwerin Research Corp (page images at HathiTrust; US access only)
• "TV today": report 2. Additional findings and research methods of the second NBC-Hofstra study ... ([New York], 1952), by National Broadcasting Company, Thomas Erwin Coffin, and Hempstead Hofstra College (page images at HathiTrust; US access only)
• Advertising and growth opportunities for small business in television and radio. Hearings before Subcommittee no. 6 of the Select Committee on Small Business, House of Representatives, Eighty-seventh Congress, first session, pursuant to H. Res. 46 ... (U.S. Govt. Print. Off., 1962), by United States. Congress. House. Select Committee on Small Business (page images at HathiTrust; US access only)
• Television as an advertising medium (U.S. Govt. Print. Off., 1949), by United States. Office of Domestic Commerce and Philip A. Bennett (page images at HathiTrust; US access only)
• How to increase the effectiveness of television commercials. ([New York], 1952), by Inc National Broadcasting Co. (page images at HathiTrust; US access only)
• Using the BAR monitoring service to verify the appearance of TV commercials. (New York, 1961), by Association of National Advertisers (page images at HathiTrust; US access only)
• Television results ([New York] : Sponsor Services, [between 1900 and 1999], 1900), by Inc. Sponsor Services (page images at HathiTrust; US access only)

• Radio-TV bibliography. (New York, 1954), by Advertising Research Foundation. Radio-Television Ratings Review Committee (page images at HathiTrust; US access only)

• Consumer protection and infomercial advertising : hearing before the Subcommittee on Exports, Tax Policy, and Special Problems and the Subcommittee on Regulation, Business Opportunities, and Energy of the Committee on Small Business, House of Representatives, One Hundred First Congress, second session, Washington, DC, May 18, 1990. (U.S. G.P.O. :, 1990), by Tax Policy United States. Congress. House. Committee on Small Business. Subcommittee on Exports and Business Opportunities United States. Congress. House. Committee on Small Business. Subcommittee on Regulation (page images at HathiTrust)

• Consumer protection and infomercial advertising : hearing before the Subcommittee on Exports, Tax Policy, and Special Problems and the Subcommittee on Regulation, Business Opportunities, and Energy of the Committee on Small Business, House of Representatives, One Hundred First Congress, second session, Washington, DC, May 18, 1990. (U.S. G.P.O. :, 1990), by Tax Policy United States. Congress. House. Committee on Small Business. Subcommittee on Exports and Business Opportunities United States. Congress. House. Committee on Small Business. Subcommittee on Regulation (page images at HathiTrust)

• Food marketing to kids (U.S. G.P.O. :, 2009), by Health and Human Services United States. Congress. Senate. Committee on Appropriations. Subcommittee on Departments of Labor and United States. Congress. Senate. Committee on Appropriations. Subcommittee on Financial Services and General Government (page images at HathiTrust)

• Commercialization of children's television hearings before the Subcommittee on Telecommunications and Finance of the Committee on Energy and Commerce, House of Representatives, One Hundredth Congress, on H.R. 3288, H.R. 3966, and H.R. 4125 ... September 15, 1987, and March 17, 1988. (U.S. G.P.O., 1988), by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance (page images at HathiTrust)
• Commercial Advertisement Loudness Mitigation Act : report together with dissenting views (to accompany H.R. 1084) (including cost estimate of the Congressional Budget Office). (U.S. G.P.O., 2009), by United States House. Committee on Energy and Commerce (page images at HathiTrust)
• Children's TV Act of 1989 : hearing before the Subcommittee on Communications of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred First Congress, first session, on S. 707 and S. 1215 ... July 12, 1989. (U.S. G.P.O. :, 1989), by Science United States. Congress. Senate. Committee on Commerce (page images at HathiTrust)
• Campaign Advertising Act : hearing before the Subcommittee on Communications of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred First Congress, first session, on S. 743 to reduce campaign expenditures in federal elections ... S. 744 and S. 1009 to amend section 315 of the Communications Act of 1934 with respect to the purchase of broadcasting time by candidates for public office, August 2, 1989. (U.S. G.P.O. :, 1989), by Science United States. Congress. Senate. Committee on Commerce (page images at HathiTrust)
• Commercialization of children's television : hearings before the Subcommittee on Telecommunications and Finance of the Committee on Energy and Commerce, House of Representatives, One Hundredth Congress, on H.R. 3288, H.R. 3966, and H.R. 4125 ... September 15, 1987, and March 17, 1988. (U.S. G.P.O. :, 1988), by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance (page images at HathiTrust)
• Campaign Advertising Act : hearing before the Subcommittee on Communications of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred First Congress, first session, on S. 743 to reduce campaign expenditures in federal elections ... S. 744 and S. 1009 to amend section 315 of the Communications Act of 1934 with respect to the purchase of broadcasting time by candidates for public office, August 2, 1989. (U.S. G.P.O. :, 1989), by Science United States. Congress. Senate. Committee on Commerce (page images at HathiTrust)
• HR 1084, the Commercial Advertisement Loudness Mitigation Act (CALM) (U.S. G.P.O. :, 2012), by Technology United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Communications (page images at HathiTrust)

• Media outreach to veterans : hearing before the Subcommittee on Oversight and Investigations of the Committee on Veterans' Affairs, U.S. House of Representatives, One Hundred Tenth Congress, second session, July 15, 2008. (U.S. G.P.O. :, 2009), by United States. Congress. House. Committee on Veterans' Affairs. Subcommittee on Oversight and Investigations (page images at HathiTrust)

• FTC staff report on television advertising to children. (Federal Trade Commission : for sale by the Supt. of Docs., U.S. Govt. Print. Off., 1978), by United States Federal Trade Commission (page images at HathiTrust; US access only)
• Advertising (U.S. Small Business Administration, Office of Business Development, 1989), by Edmond A. Bruneau and United States. Small Business Administration. Office of Business Development (page images at HathiTrust)
• Research on the effects of television advertising on children : a review of the literature and recommendations for future research (National Science Foundation, Research Applications Directorate, RANN-Research Applied to National Needs, Division of Advanced Productivity Research and Technology : for sale by the Supt. of Docs., U.S. Government Print. Off., 1977), by United States. Division of Advanced Productivity Research and Technology Division of Advances Productivity (page images at HathiTrust)
• Commercial time on children's cable TV : hearing before the Subcommittee on Communications of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred First Congress, first session, on commercial time limits for children's television programming on cable, October 18, 1989. (U.S. G.P.O. :, 1990), by Science United States. Congress. Senate. Committee on Commerce (page images at HathiTrust)
• Are direct-to-consumer device ads playing doctor? (U.S. G.P.O. :, 2009), by United States Senate Special Committee on Aging (page images at HathiTrust)
• Advertising and public broadcasting : hearing before the Subcommittee on Communications of the Committee on Commerce, Science, and Transportation, United States Senate, Ninety-eighth Congress, second session, on advertising and public broadcasting, February 22, 1984. (U.S. G.P.O., 1984), by Science United States. Congress. Senate. Committee on Commerce (page images at HathiTrust)
• Possible anticompetitive effects of sale of network TV advertising. Hearings, Eighty-ninth Congress, second session, pursuant to S. Res. 191. (U.S. Govt. Print. Off., 1967), by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly (page images at HathiTrust)
• Infomercials : marketing government small business loan and grant programs for profit : hearing before the Subcommittee on Exports, Tax Policy, and Special Problems of the Committee on Small Business, House of Representatives, One Hundred First Congress, first session, Washington, DC, May 2, 1989. (U.S. G.P.O. :, 1989), by Tax Policy United States. Congress. House. Committee on Small Business. Subcommittee on Exports (page images at HathiTrust)
• Direct to consumer advertising of prescription drugs (U.S. G.P.O. :, 2003), by United States Senate Special Committee on Aging (page images at HathiTrust)
• Listener opinions of radio-television advertising claims : a report on credulity ratings (School of Communications, University of Washington, 1960), by Pat Cranston (page images at HathiTrust; US access only)
• Advertising opportunities for small business in television and radio: hearings before Subcommittee No. 6 of the Select Committee on Small Business, House of Representatives, Eighty-seventh Congress, first session, pursuant to H. Res. 46, a resolution creating a select committee to conduct a study and investigation of the problems of small business, Washington, D.C., December 6 and 7, 1961. (U.S. Govt. Print. Off., 1962), by United States. Congress. House. Select Committee on Small Business (page images at HathiTrust)

• Sponsor (partial serial archives)

• The woman in your life : a daytime rendezvous (New York : Television Bureau of Advertising, Inc., April 1960., 1960), by Television Bureau of Advertising (U.S.) (page images at HathiTrust; US access only)

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