| Title: | An expectancy X value analysis of the relationship between consumer attitudes and behavior |
| Author: | Cohen, Joel B. (Joel Benjamin) |
| Author: | Ahtola, Olli |
| Author: | University of Illinois (Urbana-Champaign campus). College of Commerce and Business Administration |
| Note: | College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, 1971 |
| Link: | page images at HathiTrust; US access only |
| No stable link: | This is an uncurated book entry from our extended bookshelves, readable online now but without a stable link here. You should not bookmark this page, but you can request that we add this book to our curated collection, which has stable links. |
| Subject: | Consumer behavior -- Mathematical models |
| Subject: | Consumers -- Attitudes -- Mathematical models |
| Other copies: | Look for editions of this book at your library, or elsewhere. |
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