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Identifying the extensive and intensive effects of generic advertising on the household demand for fluid milk and cheese

Title:Identifying the extensive and intensive effects of generic advertising on the household demand for fluid milk and cheese
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Note:Dept. of Applied Economics and Management, College of Agriculture and Life Sciences, Cornell University, 2001
  
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Subject:Advertising -- Cheese industry -- United States
Subject:Advertising -- Farm produce -- United States
Subject:Advertising -- Milk trade -- United States
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