| Title: | A Primer on consumer marketing research : procedures, methods, and tools |
| Author: | Lappin, Jane E. |
| Author: | Sloan, Suzanne M. |
| Author: | Figoni, Paula |
| Author: | John A. Volpe National Transportation Systems Center (U.S.) |
| Author: | United States. Federal Highway Administration. Office of Policy Development |
| Author: | United States. Department of Transportation. Research and Special Programs Administration |
| Note: | U.S. Dept. of Transportation, Research and Special Programs Administration, 1994 |
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| Link: | page images at HathiTrust |
| No stable link: | This is an uncurated book entry from our extended bookshelves, readable online now but without a stable link here. You should not bookmark this page, but you can request that we add this book to our curated collection, which has stable links. |
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| Subject: | Highway communications -- Marketing -- Handbooks, manuals, etc. |
| Subject: | Intelligent transportation systems -- Marketing -- Handbooks, manuals, etc. |
| Subject: | Marketing research -- Handbooks, manuals, etc. |
| Subject: | Route guidance |
| Other copies: | Look for editions of this book at your library, or elsewhere. |