Male vs. female : influence on the purchase of selected products as revealed by an exploratory depth interview study with husbands and wives, by Daniel Starch and Staff et al.

Title:	Male vs. female : influence on the purchase of selected products as revealed by an exploratory depth interview study with husbands and wives
Author:	Daniel Starch and Staff
Author:	Advertising Research Foundation
Note:	True-The Man's Magazine, 1958

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Subject:	Brand name products -- Sex differences -- United States -- Statistics
Subject:	Consommateurs -- Attitudes -- Différences entre sexes -- États-Unis -- Statistiques
Subject:	Consommateurs -- Comportement -- Différences entre sexes -- États-Unis -- Statistiques
Subject:	Consommateurs -- États-Unis
Subject:	Consumer behavior -- Sex differences
Subject:	Consumer behavior -- Sex differences -- United States -- Statistics
Subject:	Consumers
Subject:	Consumers -- Attitudes -- Sex differences -- United States -- Statistics
Subject:	Consumers -- United States
Subject:	Magasinage
Subject:	Marketing research
Subject:	Marketing research -- United States
Subject:	Marketing -- Recherche -- États-Unis
Subject:	Produits de marque -- Différences entre sexes -- États-Unis -- Statistiques
Subject:	Shopping
Subject:	Statistics
Subject:	shopping
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