| Title: | Creating Breakthrough Products |
| Author: | Cagan, Jonathan, 1961- |
| Author: | Vogel, Craig M. |
| Note: | special second edition; Pittsburgh: ETC Press, c2020 |
| Link: | PDF with commentary at CMU |
| Stable link here: | https://onlinebooks.library.upenn.edu/webbin/book/lookupid?key=olbp85566 |
| Subject: | New products |
| Subject: | Production planning |
| Subject: | Product management |
| Subject: | Marketing research |
| Call number: | HF5415.153 .C34 2020 |
| Other copies: | Look for editions of this book at your library, or elsewhere. |
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