The Online Books Page

Online Books by

Harper W. Boyd

• Boyd, Harper W.: Marketing Research: Text and Cases (Homewood, IL: R. D. Irwin, 1956), also by Ralph L. Westfall (page images at HathiTrust)

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Additional books from the extended shelves:

• Boyd, Harper W.: Advertising procedures and practices of agricultural commodity promotion groups / (Washington, D.C. : Marketing Economics Division, Economic Research Service, U.S. Dept. of Agriculture, 1962), also by Robert E. Frye and Ralph L. Westfall (page images at HathiTrust)
• Boyd, Harper W.: Cases in marketing management, (Homewood, Ill., Irwin, [c1961]), also by Ralph L. Westfall (page images at HathiTrust)
• Boyd, Harper W.: Cases in marketing strategy, (Homewood, Ill., R.D. Irwin, 1958) (page images at HathiTrust)
• Boyd, Harper W.: An evaluation of continuous consumer panels as a source of marketing information ([Chicago] American Marketing Association, c1960), also by Ralph L. Westfall (page images at HathiTrust)

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