The Online Books Page

Online Books by

Ralph L. Westfall

• Westfall, Ralph L.: Marketing Research: Text and Cases (Homewood, IL: R. D. Irwin, 1956), also by Harper W. Boyd (page images at HathiTrust)

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Additional books from the extended shelves:

• Westfall, Ralph L.: Advertising procedures and practices of agricultural commodity promotion groups / (Washington, D.C. : Marketing Economics Division, Economic Research Service, U.S. Dept. of Agriculture, 1962), also by Robert E. Frye and Harper W. Boyd (page images at HathiTrust)
• Westfall, Ralph L.: Cases in marketing management, (Homewood, Ill., Irwin, [c1961]), also by Harper W. Boyd (page images at HathiTrust)
• Westfall, Ralph L.: An evaluation of continuous consumer panels as a source of marketing information ([Chicago] American Marketing Association, c1960), also by Harper W. Boyd (page images at HathiTrust)
• Westfall, Ralph L.: The probable effect of a new major outlying shopping center on an established suburban shopping center (Old Orchard, Skokie and Fountain Square, Evanston) / (Evanston, Ill., 1956), also by Clyde Frederick Kohn and Ill.). Center for Metropolitan Studies Northwestern University (Evanston (page images at HathiTrust; US access only)

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