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Advertising is no longer the weapon of mass seduction that it was in the era of its triumph. While the collection of personal data on a massive scale has brought advertising into a radically new world, the responsibility it bears is immense. How to dream without betraying, to make people want without manipulating? How can a collective imagination exist when the public space is fragmenting before our eyes? In this hard-hitting and insightful text,...
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In all sectors of society there are flourishing references to ethics and the claiming of values, an expression of the deep need for new benchmarks or moral principles for a disoriented era. The author endeavors to analyze and criticize the reigning confusion in this recourse to ethics.
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The news is now dominated by finance. Its complexity, the size of the sums at risk, the speed at which fortunes may be made or lost, the dance of stock markets and currencies, the rise of forces outside the authority of states-all of this attracts or alarms. What some people see as a win for efficiency and freedom is merely the deadly upheaval of capitalisms to others. The author's initial goal in this essay is to dispel worries based on ignorance...
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Reading a book is all it takes to make a personal difference.Today in London. Leonard Want, a behaviourist and specialist in nonverbal and linguistic persuasion, is given an unusual assignment: he must assist God in deciding whether to once more wipe off the human species. There's only one minor problem: in addition to God, who is an old, vulgar, chain-smoker, Leonard also has to contend with a number of irritable archangels, a killing angel who hates...
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Do we really know everything?In truth, behind the glorious and successful story of one of the richest men in Italy, of a powerful character, of our compatriot perhaps best known in the world, of a politician loved and hated like never before (with the exception of Benito Mussolini), there is an inexhaustible theory of black holes, controversial issues, questions asked a thousand times but often left unanswered. Where did his first millions come from?...
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Bible teacher John Miller explores the New Testament book of Hebrews in this helpful Bible commentary.
"We turn to this wonderful epistle to learn of the Lord's priesthood and His work in connection with the heavenly sanctuary and also the service of the people of God in association therewith. It is indeed a precious inheritance to God's people and may we prize more and more its mind-illuminating contents" - John Miller
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How do the billions of organized crimes manage to evade controls? Who are the men in the shadows who help the godfathers of international drug trafficking to launder their fortunes? To dismantle these networks, police captain john miller applied the methods of criminal investigation. Spinning, wiretapping, sound systems... For several years, his team traced the dirty money river. This hunt resulted in spectacular seizures. In 2018, 18 million euros...
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You want to know how to invest money intelligently but you don't want it to serve the arms industry or contribute to an overexploitation of nature? You then belong to a growing group of people who are looking for ways to invest their money ecologically and ethically - eco-ethical investors. They no longer see returns from a financial perspective alone, but also in the context of social and environmental sustainability. Those who declare that you cannot...
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You are about to create your business, you have recently created it or you are already running your small business: this guide to getting started and to last is made for you.
Filled with practical advice, expert advice and testimonials from entrepreneurs, this book will guide you and provide you with concrete solutions to build your success in the long term.
· What are the ways to convince new prospects?
· How to master and perfect the customer...
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Due to the abundance of information and stimuli in today's society, customers are becoming less attentive. Marketing and communication experts have emphasized storytelling, or rather, the creation of stories around companies or products, in an effort to draw customers in, foster engagement, and increase sales.Apple, Disney, Coca-Cola, Ford, Havaianas and Nike are excellent storytellers and that is the fundamental similarity that unites them as influential...
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Bots are unable to find. We'll all start looking for things. The most significant sectors are industries, followed by only agriculture. So, sooner or later, the entire globe will have access to genius. Therefore, everyone can become brilliant through the desire for these activities: music that makes you think before you act, philosophical debate, self-reflection on your limits, calming reading, productive dreams, local politics, and Plato’s scientific...
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Sub-Saharan Africa is the cradle of humanity, and its oldest history in the world. This little book, which is intended for a curious but non-specialist audience, is nourished by half a century of fundamental work on the question. Not only does it take stock of a story that is at least as varied and fascinating as the others, but it strives to deconstruct one by one the great clichés that continue to feed western imaginations; those who make africa...
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This accessible book is full of concrete examples for professionals, students, or individuals. Like this start-up whose robot builds brick walls or the one that helps you finance your contribution, nearly a hundred start-ups in Europe, the United States but also in China are listed. They are the ones who change the way of financing, building, managing, or occupying real estate. This book will show you that it is possible to organize this market differently...
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Economic war is to the economy what the science of war is to politics, a confrontation to capture resources. From prehistoric times, men competed to conquer the best hunting and gathering territories, while Phoenicians, Egyptians, romans and ancient Chinese secured their trade routes to eliminate competition. In the Middle Ages, German merchants grouped within the Hanse lead wars, trigger economic blockades, all in the name of defending their commercial...
20) Vincent Almighty
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This book is the result of two years of investigation into the networks and methods of one of the most powerful men in France.
An investigative book on the borders of business, politics and the freedom to inform. The authors are seasoned investigative journalists, those who don't let themselves be intimidated. Courage was needed to complete this investigation of Vincent Bolloré, a man who likes to own the media but not to be investigated. One of...
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