This program explores the characteristics that define a desirable audience, the history of audience ratings, and the ways in which audiences are assessed. Because the mass media is supported largely by selling time and space to marketers, it has evolved into the main delivery vehicle for advertising, in which the company offering a product or service is the true consumer and the attention of the viewer is the product that is being bought. With billions...

A communications director is responsible for a campaign’s interaction with the media. This video helps viewers understand how the role touches all aspect of a campaign and reviews the qualifications, skills, and attributes that best fit this career.

Archaic models of global commerce assume that all parties will benefit equally from free trade. But well-documented exploitation of workers in the developing world has convinced many experts of the need for stronger fair trade practices. This program reports on the efforts of socially concerned entrepreneurs and leaders to safeguard the interests of foreign farmers, producers, and laborers. Bob Stiller, president and founder of Green Mountain Coffee...

This program with Bill Moyers examines why America has become an unfriendly culture for families and children, and explores ways to rebuild a web of support for families. Among those featured on the program are Rosalie Streett, Exec. Director of Parent Action (Baltimore, MD); Jill Bradley, Director of Child Care Services, Chicago Housing Authority; and Richard Louv, author of the book Childhood's Future. They discuss some of the practical steps needed...

This program examines types of conflict that can occur at the local level, whether that locality is a single town, a region, or an entire country. After generally addressing armed conflict-different types of war, where they tend to proliferate, and kinds of weaponry used-Conflict on a Local Scale illustrates unarmed conflict through five examples. They include a clash of recreational interests in Britain's Lake District; in Cambodia, the forced eviction...

In 2003, the Wide Angle program Time for School profiled children in seven countries-Afghanistan, Benin, Brazil, India, Japan, Kenya, and Romania-as they started their first year of school, often in the face of great adversity. Three years later this Wide Angle episode returns to visit each child, updating the progress of their educational and personal development. The similarities and contrasts that emerge among the lives of these young people provide...

Television first arrived in American homes just as the Hollywood studio system was collapsing. As the new medium took hold, so did a new era of motion picture entertainment. Top directors, actors, and film scholars trace the influence of each medium on the other, from the live and fresh dramas of the Golden Age of Television and the growth of Hollywood spectacles to the megalithic entertainment industry of today.

In this program, Hazel Henderson and Wayne Silby, lawyer and founder of the Calvert Group of socially responsible mutual funds discuss where these investing trends Silby pioneered, are heading. They discuss how these trends evolved , as both were colleagues at Calvert from its launch in 1982 , when Henderson served on Calvert’s Advisory Council with other experts , helping develop Calvert’s social screens . These screens helped steer portfolios...

Amidst the mudslinging, campaign promises, and scare tactics, what is really being said in those highly produced political ads? In this program, Bill Moyers talks with one of America's leading political and media analysts, Kathleen Hall Jamieson, dean of the Annenberg School of Communication and author of Everything You Think You Know About Politics. And Why You're Wrong. Through astute analysis, Jamieson deconstructs more than a dozen TV commercials...

Providing comprehensive public access to affordable, quality health care is a mammoth struggle-even for wealthy societies with the political will to do so. This CNBC program looks at technological solutions that could potentially slash medical costs, reduce inefficiencies, and create tailor-made treatments for the individual patient. The program begins by exploring issues in personalized medicine, then moves on to improvements in diagnosis, treatment,...