Graphic designer Chip Kidd describes the elements of graphic design, including form, function, color, and typography.

This fully revised edition of Graphic Design School improves upon previous editions by providing a more fully developed introduction to the study of graphic design, firmly locating it within the professional activities it embraces. The book is organized into two main sections, 'principles' and 'practice'. The first section deals with the fundamentals of design, such as composition, hierarchy, layout, typography, grid structure, colour and so on. The second section puts these basics into practice, and gives information about studio techniques and production issues relevant to a number of different graphic design disciplines. The last part of the second section provides an overview of some of the different career choices open to students entering the graphic design field.

This how-to book provides readers with information they need to get started on a career in graphic arts. Included are the history and cultural significance of graphic art, graphic arts tools and techniques, graphic arts career paths, and highlights of successful graphic artists. Step-by-step projects help readers practice graphic arts skills, and idea spreads inspire ways to apply what they've learned.

Kids love to express themselves, and are designers by nature - whether making posters for school, deciding what to hang in their rooms, or creating personalized notebook covers. Go, by the award-winning graphic designer Chip Kidd, is a stunning introduction to the ways in which a designer communicates his or her ideas to the world. It's written and designed just for those curious kids, not to mention their savvy parents, who want to learn the secret of how to make things dynamic and interesting.