| Description |
1 online resource (xxvi, 246 pages) : illustrations |
| Content |
text |
| Media |
computer |
| Carrier |
online resource |
| Bibliography |
Includes bibliographical references and index |
| Summary |
In December 2012, Australia became the first nation in the world to require all tobacco products to be sold in standard plain packs under the leadership of the then Health Minister Nicola Roxon. Tobacco companies have had global apoplexy about the law. Humiliated in the Australian High Court with a 6-1 defeat, their hopes now rest with deterring other nations from following suit by pursuing international trade law action. With a combined 50 years of research and advocacy experience in tobacco control, the authors set out the evidence for the importance of plain packaging in striking at the heart of what remains of tobacco advertising. They examine the history of the idea, the tobacco industry's frantic efforts to derail it, and the early evidence for its impact. Most importantly, they give tools to policy makers in other countries wanting to make the best case for plain packaging and to defend it from the inevitable attacks that will follow |
| Topical Subject |
Tobacco use -- Australia -- Prevention
|
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Tobacco package labels -- Australia
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Advertising -- Tobacco -- Australia
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Tobacco jars and boxes -- Australia
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Advertising
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Publicity
|
| Subject |
advertising.
|
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SOCIAL SCIENCE -- Disease & Health Issues.
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Publicity
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Advertising
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Advertising -- Tobacco
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Tobacco jars and boxes
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Tobacco package labels
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Tobacco use -- Prevention
|
| Geographic Subject |
Australia
|
| Contents |
Intro -- Removing the emperor's clothes -- Contents -- Foreword -- Abbreviations -- Introduction -- World first -- Why plain packs? -- Karen's story -- Acknowledgements -- Early advocacy for plain packs -- Early Australian interest -- Canadian campaign -- The new millennium -- Timely review -- Industry awareness of the approaching storm -- Prevention on a new government's agenda -- The National Preventative Health Taskforce -- Early media interest -- The legislative announcement -- The goals of plain packaging -- Prevention as the primary goal -- The final 'look' of plain packaging |
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Pack size and shape -- Font and font size for brand name -- Design of graphic health warnings (size and layout) -- Cigarettes, too -- Why the industry cares so much about packaging -- the silent salesman -- The importance of packaging in promoting tobacco use -- Minimising the effect of health warnings -- Subverting bans on light and mild descriptors -- Cigarette packaging as a key aspect of marketing -- Trends in tobacco industry pack design -- Evidence supporting the likely effectiveness of plain packaging -- International research on plain packaging |
|
Impact of plain packaging on effectiveness of health warnings -- Impact of plain packaging on perceptions of harmfulness -- Impact of plain packaging on reducing the appeal of products -- Tobacco industry arguments, strategies and tactics -- It won't work, so don't do it! -- It's never been done before -- There's no evidence it will work -- Exploiting public misunderstanding of 'plain' packs -- It will be easier to make fake copies -- Illicit trade: pick a big number -- Price falls will drive up consumption -- With retail display bans, plain packaging not needed |
|
Plain packaging as an example of 'nanny state' legislation -- Chaos in shops -- Plain packaging will cause great financial hardship to small retailers -- The slippery slope -- You're on your own with this, Big Tobacco -- Illicit drugs aren't sold in glossy packaging but many still use them -- The repackaging turnaround time was too short -- Won't plain packaging prevent the industry and governments from providing information about less harmful tobacco products? -- Covering up the packs -- Astroturfing: the Alliance of Australian Retailers -- Advertising blitz -- Big Tobacco funding |
|
Sunlight on the cockroaches -- British American Tobacco Australia -- Other tobacco companies -- Submissions to government and international lobbying -- Form letters -- Freedom of information deluge -- Pro-plain packaging tactics -- Australian smokers' reactions: not with a bang, but a whimper -- Plain packaging -- why now? And why Australia? -- The evidence base -- Reputation and coherence of Australian tobacco control community -- Legal white knights -- Commonwealth public servants -- Public health experts and advocates -- Non-government agencies -- News media -- Columnists |
| Other Author |
Freeman, Becky, author
|
| Alternate Title |
WNCLN JSTOR DDA ebooks
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