| Description |
1 online resource (xiii, 169 pages) : illustrations. |
| Series |
A BK business book
|
|
BK business book.
|
| Bibliog. |
Includes bibliographical references and index. |
| Note |
Description based on print version record. |
| Summary |
Boatwright and Cagan show how a firm can create products that electrify the market with excitement, products that go beyond functional performance to provide emotional fulfillment. There is a hum in the marketplace about these products, because they are the topic of conversations, media discussions, and social media posts. This book reveals how to understand, design and deliver products that engage and excite their customers through emotions evoked by the product itself, not just through advertising slogans and campaigns. |
| Subject |
New products.
|
|
Product management.
|
|
Customer relations -- Management.
|
| Genre |
Electronic books.
|
| Alt Author |
Cagan, Jonathan, 1961-
|
| Link |
Print version: 9786612731341 |
| ISBN |
9781605096995 electronic book |
|
1605096997 electronic book |
|
9781605097008 electronic book |
|
1605097004 electronic book |
|
9781605096988 |
|
1605096989 |
| ISBN/ISSN |
9786612731341 |
|
