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Marketing research; text and cases

by Boyd, Harper W.
Additional authors: Westfall, Ralph L., -- joint author.
Edition statement:3d ed. Published by : R. D. Irwin, (Homewood, Ill.,) Physical details: xv, 813 p. illus. 24 cm.
Subject(s): Marketing research.
Year: 1972
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
659.383 BOM (Browse shelf) Available 59214

Includes bibliographical references.

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