Wroe Alderson (1898–1965), an active Quaker, is widely recognized as the most important marketing theorist of the twentieth century and the "father of modern marketing". (From Wikipedia)
More about Wroe Alderson:Books by Wroe Alderson:
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Alderson, Wroe: Marketing Behavior and Executive Action: A Functionalist Approach to Marketing Theory (Homewood, IL: R. D. Irwin Inc., c1957) (page images at HathiTrust)
Additional books by Wroe Alderson in the extended shelves:
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Alderson, Wroe: Costs, sales, and profits in the retail drug store (U.S. Govt. print. off., 1934), also by Nelson Alexander Miller (page images at HathiTrust)- Alderson, Wroe: Drug store arrangement : part of the national drug store survey (U.S. Govt. Print. Off., 1932), also by William Henry Harrison Meserole and National Drug Store Survey Committee (page images at HathiTrust)
- Alderson, Wroe: Meeting the Russians : American Quakers visit the Soviet Union : a report (American Friends Service Committee, 1956), also by American Friends Service Committee (page images at HathiTrust)
- Alderson, Wroe: Merchandising requirements of the drug store package (U.S. Govt. Print. Off., 1932), also by Benjamin Barnwell Aiken and United States Bureau of Foreign and Domestic Commerce (page images at HathiTrust)
- Alderson, Wroe: Problems of wholesale dry goods distribution ... (U.S. Govt. Print. Off., 1930), also by Nelson Alexander Miller (page images at HathiTrust)
- Alderson, Wroe: Problems of wholesale electrical goods distribution (U. S. Govt. print. off., 1931), also by Frederick Haag and United States Bureau of Foreign and Domestic Commerce (page images at HathiTrust)
- Alderson, Wroe: ...Problems of wholesale paint distribution ([publisher not identified], 1929), also by John R. Bromell (page images at HathiTrust)
Find more by Wroe Alderson at your library, or elsewhere.