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Paul H. Nystrom

(Nystrom, Paul H. (Paul Henry), 1878-1969)

Paul Henry Nystrom
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Paul Henry Nystrom (January 25, 1878 – August 17, 1969) was an American economist, and professor of marketing at Columbia University. He is most known as pioneer in marketing, and for his The Economics of Retailing (1915) and his Economics of Fashion (1928). (From Wikipedia)

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