The Online Books Page

Mass media and publicity

See also what's at your library, or elsewhere.

• Publicity

• Mass media and publicity -- Great Britain

• Publicity and mass media

• Print, Publicity and Radicalism in the 1790s: The Laurel of Liberty (Cambridge, UK: Cambridge University Press, c2016), by Jon Mee
  • PDF files with commentary at Cambridge University Press
  • PDF with commentary at OAPEN
  • page images at HathiTrust

Items below (if any) are from related and broader terms.

• Publicity: Some of the Things It Is and Is Not (New York: Industries Publishing Company, 1925), by Ivy L. Lee (page images at loc.gov)
• Crystallizing Public Opinion (New York: Liveright Pub. Corp., c1923), by Edward L. Bernays (Gutenberg text and illustrated HTML)
• Crystallizing Public Opinion (New York: Boni and Liveright, c1923), by Edward L. Bernays (page images at HathiTrust)

• The Labor of God: An Ignatian View of Church and Culture (Washington: Georgetown University Press, 1991), ed. by William James O'Brien (PDF at Georgetown)

• Deities & Deadlines: A Primer on Religion News Coverage (second edition, 1998), by John Dart (PDF at Wayback Machine)

• Catholic Journalism: A Study of its Development in the United States, 1789-1930 (New York: Columbia University Press, 1931), by Apollinaris W. Baumgartner, contrib. by Allen S. Will (page images at HathiTrust; US access only)

• Advertising Theory and Practice (revised edition; Chicago: R. D. Irwin, 1946), by C. H. Sandage (page images at HathiTrust)
• The Ayer Idea in Advertising (c1912), by N.W. Ayer & Son (multiple formats at archive.org)
• Forty Years of Advertising: A Collection of Somewhat Intimate Talks on Certain Phases of Advertising, by the Largest and Leading Agency (Philadelphia et al.: N. W. Ayer and Son, c1909), by N.W. Ayer & Son (multiple formats at archive.org)
• Scientific Advertising (1923), by Claude C. Hopkins (PDF with commentary at scientificadvertising.com)
• Publicity: Some of the Things It Is and Is Not (New York: Industries Publishing Company, 1925), by Ivy L. Lee (page images at loc.gov)
• The Story of a Pantry Shelf: An Outline History of Grocery Specialties, by Butterick Publishing Company (HTML and page images at LOC)

• The Comical Cruises of Captain Cooky (New York: Royal Baking Powder Co., ca. 1926), by Ruth Plumly Thompson (page images at childrensbooksonline.org)

• The Struggles of Brown, Jones, and Robinson: By One of the Firm (London: Smith, Elder and Co., 1870), by Anthony Trollope (Gutenberg text and illustrated HTML)
• This Side of Paradise (New York: C. Scribner's Sons, 1920), by F. Scott Fitzgerald
  • multiple formats at archive.org
  • page images at HathiTrust
  • HTML at Bartleby

• The Jolly Adventures of Billy Van and Betty Camp (Indianapolis: Van Camp Products Co., c1923), by Edward M. Carney, illust. by Carl Mueller
  • page images at Princeton
  • page images at HathiTrust

• Andy Blake's Comet Coaster (New York: Grosset and Dunlap, c1928), by Leo Edwards, illust. by Bert Salg (multiple formats at archive.org)

• Printers' Ink (partial serial archives)
• Printers' Ink Monthly (partial serial archives)

• The Psychology of Advertising in Theory and Practice: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising (Boston: Small, Maynard and Co., c1921), by Walter Dill Scott (multiple formats at archive.org)
• Joe Camel With Feathers: How the NRA With Gun and Tobacco Industry Dollars Uses its Eddie Eagle Program to Market Guns to Kids (Washington: Violence Policy Center, 1997; two appendices omitted), by Susan Glick and Josh Sugarmann (HTML at vpc.org)

• Wright's Alphabet Book (London: Wright's Coal Tar Soap, ca. 1910) (page images at Princeton)

• Launch! Advertising and Promotion in Real Time (derived from Creative Commons licensed edition published by Flat World Knowledge, c2009), by Michael R. Solomon, Lisa Duke Cornell, and Amit Nizan (PDF at saylor.org)

• The Adams Articles, Published in the New York Tribune During the Months of January and February Nineteen Hundred and Fifteen, With the Incidental Advertisements (New York: Trow Press, ca. 1915), by Samuel Hopkins Adams, ed. by New York Tribune (page images at HathiTrust)
• The Menace of the Chains (1924), by Millis Advertising Company (page images at LOC)

• Magazine Reader Count for County, State, and Nation (New York: The Bureau, 1949), by Magazine Advertising Bureau (page images at HathiTrust)
• Magazine Rate and Circulation Study (c1948), by Association of National Advertisers (page images at HathiTrust)

• Joe Camel With Feathers: How the NRA With Gun and Tobacco Industry Dollars Uses its Eddie Eagle Program to Market Guns to Kids (Washington: Violence Policy Center, 1997; two appendices omitted), by Susan Glick and Josh Sugarmann (HTML at vpc.org)

• The Adams Articles, Published in the New York Tribune During the Months of January and February Nineteen Hundred and Fifteen, With the Incidental Advertisements (New York: Trow Press, ca. 1915), by Samuel Hopkins Adams, ed. by New York Tribune (page images at HathiTrust)

• The Art of Decorating Show Windows and Displaying Merchandise (fifth edition; Chicago: Merchants Record Co., c1924), ed. by Lewis A. Rogers, contrib. by Charles A. Tracy (page images at HathiTrust)

• From Workplace to Workspace: Using Email Lists to Work Together (1998), by Maureen James and Liz Rykert (PDF and HTML with commentary at idrc.ca)

• Gender Advertisements (as originally published in Studies in the Anthropology of Visual Communication, 1976), by Erving Goffman (PDF files here at Penn)

• The American Boys' Book of Signs, Signals and Symbols (Philadelphia and London: J. B. Lippincott Co., c1918), by Daniel Carter Beard (multiple formats at archive.org)

• Gender Advertisements (as originally published in Studies in the Anthropology of Visual Communication, 1976), by Erving Goffman (PDF files here at Penn)

• The Television Commercial: How to Create and Produce Effective TV Advertising (revised and enlarged edition; New York: Hastings House, c1957), by Harry Wayne McMahan (PDF at americanradiohistory.com)
• The Television Commercial: How to Create and Produce Effective TV Advertising (first edition; New York: Hastings House, c1954), by Harry Wayne McMahan (PDF at americanradiohistory.com)
• Television Status and Trends (New York: Association of National Advertisers, 1949), by Alfred N. Goldsmith (PDF at worldradiohistory.com)
• Selling and Promoting Radio and Television (New York: Printers' Ink Pub. Co, c1954), by Jacob A. Evans (PDF at worldradiohistory.com)

• Unleashing the Ideavirus, by Seth Godin, contrib. by Malcolm Gladwell (PDF at dropbox.com)

• Handbook of Independent Journalism (Washington: U.S. Department of State, Bureau of International Information Programs, 2006), by Deborah Potter
  • PDF at state.gov
  • multiple formats at archive.org
• The Authoritarian Playbook: How Reporters Can Contextualize and Cover Authoritarian Threats As Distinct From Politics-As-Usual (Washington: Protect Democracy, 2022), by Jennifer Dresden, Aaron Baird, and Ben Raderstorf (PDF with commentary at protectdemocracy.org)
• The Oxygen of Amplification: Better Practices for Reporting on Extremists, Antagonists, and Manipulators Online (New York: Data and Society Research Institute, 2018), by Whitney Phillips (PDF with commentary at datasociety.net)
• Edward R. Murrow: Journalism at its Best (Washington: U.S. Department of State, Bureau of International Information Programs, 2006), ed. by George Clack and Mildred Sola Neely (PDF files at america.gov)
• How to Read a Newspaper (Social Action v3 #20; 1937), by Paul Hutchinson (page images at HathiTrust; US access only)
• Le Journalisme en Vingt Leçons (in French; Paris: Payot et cie, 1920), by Robert de Jouvenel
  • multiple formats at Google; US access only
  • multiple formats at archive.org
  • page images at HathiTrust; US access only
• The Press and the Organisation of Society (London: Labour Pub. Co., 1922), by Norman Angell
  • multiple formats at archive.org
  • page images at HathiTrust; US access only
• Structures of International News: A Case Study of the World's Press (typescript report prepared for UNESCO; 1984), by Teun A. van Dijk (PDF at ed.gov)
• The Conscience of the Newspaper: A Case Book in the Principles and Problems of Journalism (New York and London: D. Appleton and Co., 1925), by Leon Nelson Flint (page images at HathiTrust)
• The Street of Ink: An Intimate History of Journalism (London et al.: Cassell and Co., 1917), by H. Simonis (page images at HathiTrust)

• Rumor and Gossip: The Social Psychology of Hearsay (New York et al.: Elsevier, c1976), by Ralph L. Rosnow and Gary Alan Fine (PDF with commentary at Temple)

More items available under broader and related terms at left.